Financial losses for companies and data loss prevention?
24.7.2009Today in IT security is probably no bigger topic than data protection or called DLP. Why is it so important?
Depends on who asks. Let's check the answer of companies.
Most businesses depends vitally on their collected data. Companies store and analyze large information about their clients, employees, financial transactions and status. Companies need to design new products, execute right marketing campaigns or business strategies which are neccessary to gain competitive edge.
And this information can be used very profitably - if they finish in "crafty" hands.
Let's discuss one of the reason why information should be safe - financial losses.
Randomly selected sector - retail.
Retail company - Winnertail, offers you loyalty card. You will be rewarded with special discounts, good deal for you.
You fill in the form with your details and you get the card.
And every time you make a purchase, you are given what was promised, and company stores info about your purchase.
So far, so good.
But what if information about this is not protected well?
And now reversed - all your information gets their competition - Loosertail.
They tried to get you as their customer hard for a long time. Loosertail spent money on marketing to get closer to you, offered also few promotions and specialties. But they didn't offer what you were looking for at the right time.
Loosertail get the data about you. And they know - at what price you buy, when, where, how much, and all posible combinations.
They also know now where to reach - your address, email which you read and phone was there!
And all they need to do now is - to offer the conditions just a bit better than Winnertail.
No expensive marketing, no loosing-money promotions. All they needed to persuade you is in bits and bytes which leaked from Winnertail.
Imagine - such records leaked in thousands or milions. Who is the winner, who is the looser?
This is like going for national jackpot, when you know the numbers.
Information are vital part of business. We all need to have access to them and work with them. Manytimes we store them on our PocketPC. Just in case - we have them at hand, when it is urgent and neccessary.
Synorate addresses with its File Locker exactly this. To keep the companies data in move safe.
Awards
People's Choice Award"Winning the People's Choice Award is a notable accomplishment," said Doug Ortega, chief operating officer of Handango. Synorate's hard work and dedication to creating quality applications is widely celebrated as customers have named Synorate File Locker the People's Choice Award. I congratulate Synorate on their success and look forward to their bright future." Handango - July 09 |